Selected Client Performance
C&C Detailing
September 2025–May 2026
Confirmed Qualified Leads
8x
Average ROAS
$16.50
Average Cost Per Lead
Profit Attributed to Google Ads
Campaigns were paused for approximately one month during this period.
Selected Google Ads Clients
Helping local service businesses build more measurable and consistent lead-generation systems through Google Ads.
Why Google Ads
REDUCE WASTED SPEND
Focus the budget on relevant searches while filtering out traffic unlikely to become a customer.
TRACK WHAT MATTERS
Measure confirmed enquiries so campaign decisions are based on meaningful business actions rather than surface-level metrics.
CONTINUALLY REFINE
Improve keywords, targeting, messaging, bidding and budgets based on genuine client feedback and campaign performance.
Client Spotlight
Industry: Mobile Car Detailing
Campaign Period: September 2025–
May 2026
THE CHALLENGE
C&C Detailing needed a more consistent way to reach people actively searching for mobile detailing services while avoiding wasted spend on broad, low-intent and irrelevant searches. The business operates within a specialised local service category and required the campaign to perform effectively without relying on a large monthly advertising budget.
THE PARTNERSHIP
Cadence and C&C Detailing worked on a month-to-month schedule, maintaining direct communication around lead quality, service demand, customer behaviour and operational capacity. This communication allowed the campaign to be refined continuously rather than left running on autopilot. Each month, campaign decisions were informed by both advertising data and feedback directly from the business.
THE APPROACH
01
Structured campaigns around priority services and locations.
02
Focused the budget on high-intent local searches.
03
Reviewed confirmed lead quality directly with the client.
04
Continually refined search terms and negative keywords.
05
Adjusted budgets, bidding and targeting month by month.
With a modest budget and niche service offering, consistent communication and month-to-month refinement helped create a measurable and reliable source of qualified local enquiries.
Confirmed Qualified Leads
Average Cost Per Lead
8x
Average Return on Ad Spend
Profit Attributed to Google Ads
Results shown from September 2025 to May 2026. Campaigns were paused for approximately one month during this period.
Results shown relate specifically to the C&C Detailing campaign. ROAS and attributed profit are based on recorded advertising performance, confirmed customer enquiries and client-supplied sales information. Results vary by industry, location, budget, competition and market conditions.
Founding Client Programme
We’re opening a limited number of founding client partnerships for service businesses looking to build a more consistent source of qualified enquiries through Google Ads.
Request a Google Ads Review
No obligation · Direct agency support · Response within one business day
Strategy & Setup
Campaign strategy, keyword research, conversion tracking and account structure built around your business, services and local market.
Direct Partnership
Work directly with Cadence throughout setup, launch and ongoing management, with communication centred on real lead quality and business performance.
Ongoing Improvement
Search terms, budgets, bidding and targeting are reviewed and refined month by month rather than being left to run without direction.
What We Manage
STRATEGY
Campaign strategy and account review
RESEARCH
Keyword, competitor and local market research
CAMPAIGN BUILD
Campaign structure, targeting and search ad creation
MEASUREMENT
Conversion tracking, analytics and quality assurance
OPTIMISATION
Search terms, negative keywords, bids and budgets
REPORTING
Lead-quality review, monthly reporting and strategic recommendations
Google advertising spend is paid directly by the client to Google and is separate from Cadence Studio’s management fees.
Our Process
01 — Strategy
Understand the business, services, customers, market, budget and campaign objectives.
02 — Research
Identify valuable keywords, search behaviour, competitors and targeting opportunities.
03 — Build
Develop the campaign structure, advertising copy, targeting and conversion measurement.
04 — Launch
Complete quality assurance, activate the campaign and review initial search activity closely.
05 — Optimise
Use campaign data and direct client feedback to refine search terms, budgets, bidding, advertising copy and targeting month by month.
How much should I spend on Google Ads?
Is advertising spend included in the management fee?
How long does it take to build and launch a campaign?
How quickly can Google Ads begin generating enquiries?
How do you determine whether a lead is qualified?eed a new website?
Can you manage an existing Google Ads account?
Do I need a new website or landing page?
Will I retain ownership of my Google Ads account?
How will the campaign be refined and reported?
Request Your Google Ads Review
No obligation · Response within one business day